Do you own a
commercial property or properties, and are you considering selling it
or them yourself, without the help of a Realtor? Contrary to popular
belief, it is possible, and maybe even beneficial, at least to start
this process yourself. Here are two primary reasons to write commercial
property listings yourself.
Why Write Commercial Property Listings
- Content–You can control the content of your listing if you have created it yourself. Specifically, when writing your listing,
- Be detailed: List all relevant info, including features, square footage, location details, etc.
- Be accurate: Stick to the facts so you draw people with only what you can deliver!
- Be open: Explain why you are listing the property, what you used it for, how successful the location was, etc.
you write your commercial property listing, you hold the cards when
it comes to pricing your property. It is a good idea to set
reasonable pricing for your home, because listing it too high is a
notoriously bad strategy. Overpricing sometimes means you spend more
over time, and end up settling for even less than your property is
worth. When writing your own property listing, set your price by:
other local, similar properties that were recently sold, at least
within the past six months. Look closely at how long the sold
properties were on the market. Properties that were "correctly"
priced will have sold in less time than those that may be
- Examine what changes/amenities your property features that would amount to upgrades.
the timeframe for your sale. If you need to sell the property
quickly, you should definitely plan to list it for as close as you
hope to get.
- Check condition. The condition
of your property is an important factor in pricing. If it requires
repairs, ones that you cannot or will not make, price the property
you have written your commercial property listing, you can decide if
you want to utilize a realtor to assist you with marketing your
listing. Again, if you choose not to use a realtor, you can still get
your property noticed by developing a firm marketing strategy. Your
plan should include:
- For sale signs in front of your property
- Print ads, which you need to word carefully and time well so as not to waste advertising money
- Color brochures or sheets featuring photographs and vital information about your property and its amenities
- Online ads
you want advice on protecting your interests as a commercial property
owner, then you should consult with a qualified commercial real estate
attorney. Your lawyer can help you to draft ads and leases that protect
all of your legal rights.